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BCS Annual Program & Marketing Grant

The Arts Council of The Brazos Valley’s Annual Marketing and Program Grant program provides local organizations with financial support for projects that significantly contribute toward the promotion of arts, culture, and heritage in the Brazos Valley. The City of College Station and City of Bryan Hotel Occupancy Tax revenues generously sponsor the Annual Marketing and Program Grant.

BCS Grant Guidelines
What is an Annual Program & Marketing Grant?

The Arts Council’s Annual Program & Marketing Grant program provides affiliate organizations with financial support for projects that make a significant contribution toward promoting the arts, culture, and heritage in the Brazos Valley and directly enhance and promote tourism and the convention and hotel industry.

Eligible Groups

Grants are available to:

  • Current Arts Council affiliate groups in good standing
  • Affiliates that are not-for-profit under IRS section 501 (c)(3)
  • Charted in the state of Texas
  • Doing business and presenting programs in College Station, Bryan, and Brazos County

All eligible groups requesting Arts Council Marketing and Program Grant funds are required to comply with the following two-part test:


Criteria I: EVERY expenditure must DIRECTLY enhance and promote tourism AND the hotel & convention industry


Criteria II: Expenditures must fall into one of the following categories:

  1. Paying the establishment, improvement, maintenance, or administrative costs for facilitating a convention or registrations
  2. Paying for advertising, solicitation, and promotional programs that attract tourists and convention delegates to the city or it’s vicinity
  3. Expenditures that promote the arts
  4. Funding historical restoration and preservation projects or activities, advertising, solicitation and promotional programs that encourage tourists and convention delegates to visit preserved historic sites or museums
  5. Funding costs to hold sporting events that substantially increase hotel activity
  6. The enhancement or upgrading of existing sports facilities or sports fields
  7. Funding transportation systems for tourists
  8. Tourism related signage


Annual Marketing and Program Grant funds are available for a wide range of projects. In general they should serve to increase understanding and participation in arts, culture, or heritage programs, be of an educational or instructional function, and directly support or promote the hotel/motel and tourist industries.


For more information, questions, concerns, or comments contact The Arts Council at 979-696-2787 or


Current Grant Recipients

2021-2022 Bryan-College Station Programs

  • Brazos Educational Radio
  • Brazos Valley African American Museum
  • Brazos Valley Chorale
  • Ballet Brazos
  • Brazos Valley Worldfest
  • BV Museum of Natural History
  • BV Symphony Society
  • Children’s Museum of the Brazos Valley
  • Fiestas Patrias Mexicanas
  • Friends of Chamber Music
  • George Bush Presidential Library & Museum
  • Museum of the American GI
  • Stage Center
  • Theatre Company of B/CS
How To Apply

To access your profile and the application visit The Arts Council’s online grant portal.

Branding Guides

City of College Station 

Arts Council of Brazos Valley


2024 APMG – PART B