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Annual Program & Marketing Grant
The Arts Center’s Annual Program & Marketing Grant (APMG) program provides local organizations with financial support for projects that significantly contribute toward the promotion of arts, culture, and heritage in the Brazos Valley. The City of College Station’s Hotel Occupancy Tax revenue generously sponsors the Annual Program & Marketing Grant. The grant program was funded partly by the City of Bryan until 2024.
Grant Guidelines
What is an Annual Program & Marketing Grant?
The Arts Center’s Annual Program & Marketing Grant program provides affiliate organizations with financial support for projects that make a significant contribution toward promoting the arts, culture, and heritage in the Brazos Valley and directly enhance and promote tourism and the convention and hotel industry.
Eligible Groups
Grants are available to:
- Current Arts Center affiliate groups in good standing
- Affiliates that are not-for-profit under IRS section 501 (c)(3)
- Charted in the state of Texas
- Doing business and presenting programs in College Station and Brazos County
Compliance
All eligible groups requesting The Arts Center Program & Marketing Grant funds are required to comply with the following two-part test:
Criteria I: EVERY expenditure must DIRECTLY enhance and promote tourism AND the hotel & convention industry
Criteria II: Expenditures must fall into one of the following categories:
- Paying the establishment, improvement, maintenance, or administrative costs for facilitating a convention or registrations
- Paying for advertising, solicitation, and promotional programs that attract tourists and convention delegates to the city or it’s vicinity
- Expenditures that promote the arts
- Funding historical restoration and preservation projects or activities, advertising, solicitation and promotional programs that encourage tourists and convention delegates to visit preserved historic sites or museums
- Funding costs to hold sporting events that substantially increase hotel activity
- The enhancement or upgrading of existing sports facilities or sports fields
- Funding transportation systems for tourists
- Tourism related signage
Annual Program & Marketing Grant funds are available for a wide range of projects. In general they should serve to increase understanding and participation in arts, culture, or heritage programs, be of an educational or instructional function, and directly support or promote the hotel/motel and tourist industries.
For more information, questions, concerns, or comments contact The Arts Center at 979-696-2787 or megan@acbv.org
Current Grant Recipients
- Brazos Valley Chorale
- Brazos Valley Symphony Society
- Friends of Chamber Music
- George Bush Presidential Library & Museum
- Museum of the American G.I.
- Ballet Brazos
- OPAS
How To Apply
To access your profile and the application visit The Arts Center’s online grant portal.
